The toy drive is a large annual initiative developed by Tenet to gather donations and toys for a local non-profit agency. The materials communicated when the donations were to occur and how employees could contribute.
Project Concept/Design Goals
The toy drive was held during the holidays, so the materials and content had to reflect that. I used a script typeface for the headline while using lots of red and green. I designed the snowflake background for texture and used a stock "happy" little girl. I had to photo edit her dress from white to green. I also used a little teddy bear to signify this was for the kids and the bear brought along a nice, light and friendly tone.
Overall, the toy drive materials were successful in bringing employees to where they needed to go to drop-off their toys and make donations.
Year of Completion
Categories or Disciplines
Print layout, digital design, motion graphics
Kind of Project
Print design, Identity and Branding