Male adults have a hard time accepting getting older. The body and mind go through changes that affect their physical appearance, mental capability and overall health. A good majority of men are in denial about aging and go to extreme measures to conceal or prolong the aging process. This is not a healthy approach. The Ageless project was developed to educate men to understand and accept their changing body and motivate them to do something about it.
Project Concept/Design Goals
The Ageless program was purposely designed to have a masculine tone. I carried the dark blues and blacks throughout the video, app and brochure. Diversity was important in all the design pieces. I wanted to ensure an inclusive approach to reach as many men as I could.
Year of Completion
Categories or Disciplines
Print layout, UI design, Video editing, Motion Graphics
Kind of Project
Print design, Video production, Mobile app design, Identity and Branding